Substack can be a powerful tool for business owners, but only if you understand how it fits into the business you already have.

In this practical workshop, Adrienne J Clarke of Substack Coach will walk business owners through what Substack is, why it can be such a strong fit for service providers, founders, creators, and experts, and how to begin using it strategically without turning it into “one more platform” to manage.

The workshop will cover three key areas:

What Substack is and why it can work well for your business
We’ll look at how Substack functions as a newsletter, blog, content hub, audience-building tool, and trust-building platform.

The essentials every Substack needs before you start publishing seriously
Attendees will learn the foundational pieces that help a Substack look professional, make sense to readers, and support subscriber growth.

Best practices for using Substack sustainably
We’ll talk about how to think about content, consistency, audience connection, visibility, and growth without overcomplicating the process.

Attendees will walk away with a clearer understanding of whether Substack is a good fit for their business, what role it could play in their marketing ecosystem, and the first practical steps they should take to set it up well, AND also a simple, strategic framework for using Substack as a business-building tool, not just another place to post content.

Join Lindsay Pinchuk, founder and host of Dear FoundHer… and Adrienne J Clarke for this informative workshop.