You've heard that you need a funnel — but what does that actually mean, and how do you build one that works for your business?

In this workshop, we're going beyond the buzzwords. You'll learn how to think about your customer journey strategically — from the moment someone discovers you to the nurture system that makes them connect with you, down to the actions that turn them from stranger to buyer.

Whether you're just getting started or you have pieces in place that aren't quite converting, this workshop will give you a clear framework to audit what you have, identify your gaps, and understand exactly what needs to happen at each stage to turn strangers into buyers.

You'll walk away from this workshop with:

• A clear understanding of what a converting funnel actually looks like and how to apply that framework to your business
• The Buyer Builder Blueprint — my simple framework for mapping your customer journey across awareness, consideration and conversion
• Clarity on where your funnel may be breaking down and what to fix first
• An understanding of how to create a customer ecosystem that brings in new audiences, nurtures them, and converts them — without constantly showing up and hustling for every sale

Join Lindsay Pinchuk, founder and host of Dear FoundHer…, Amy Nelson, Founder of The riveter and Ads & Funnel Strategist, Samantha Fine, for this informative workshop.

Everyone who attends will walk away with Samantha's must-have checklist to get started with Facebook Ads.